Design's job is to make things easy to understand.

Screenshot of a dashboard from the LimaCharlie platform showing various sections including Cases, Help Center, Resources, and community links, with charts, progress bars, and a list of tutorial steps.

Whether a product or a first impression, design should simplify and feel intuitive. Sometimes that means fewer decision points to get something done. Other times it means connecting and building trust with your audience. I've spent a decade doing both things, leading design teams and building systems that hold up in the balance.

Let's chat!

Some of my work

Coming soon

LimaCharlie

Making Complexity Usable (Product)

LimaCharlie

Making Complexity Sell (Marketing)

Redstamp

Design That Moves Business

Be the Change

Designing for Public Good

  • “One of the most talented and versatile design leaders I have worked with. He combines exceptional design instincts with strong product management, creative problem solving, and team leadership skills."

    Christopher Luft
    Co-founder, LimaCharlie

  • “An exceptional creative leader who has an uncanny knack for getting outstanding work from his team and delivering great results for clients."

    Hannah Miller
    Creative Director, Redstamp Agency

  • “Amer continues to inspire my confidence, displaying expertise, a keen understanding of all design and web applications, and strong passion for his work. For these reasons I will not work with any other designer."

    Brandy Svendson
    CEO & Creative Director, Be the Change